Advertisement on coffee at Starbucks Essay Example | Topics and Well Written Essays - 750 words

Advertisement on coffee at Starbucks - Essay Example The advertisement is very plain in terms of creating attention and the words used appear as a command rather than a request or soft words to attract the target. The main aims of any advertiser are to create a good impression to a potential customer, make them their customer and retain them. To achieve these goals, they interact with the social world and are often faced by many social issues that create challenges as well as hindrances. The most pressing social issue is stereotyping by customers. Different customers have varying perceptions over advertisements, and this affects their effectiveness. Advertisers, therefore, face the challenge of designing an advertisement that will receive less criticism and achieve its aim. The picture in the advertisement of a young baby inside the tire is eye catching and hence anybody who sees it will want to know what it is all about (Moriarty, Nancy, and William 248). A person who sees the advertisement will immediately have an impression of safety while using the tires and is less likely to forget about it since the pictures used are very memorable.